inspiring beauty


Why RE?

Prestigious Make up

Laboratori Royal is a dynamic, well-established Italian enterprise that produces and distributes some of the most prestigious skin care and make up.  For over 60 years Laboratori Royal have been producing and distributing their own brands in over than 20 countries. Creativity and innovation at the service of beauty and wellbeing make Laboratori Royal one of the most efficient and highly qualified companies on the Italian scene.


Italian Luxury

The make up brand Royal Effem was launched in 1991 and over the years has gone through evolution and restyling to end up today as one of the best brand present on the market. Royal Effem brings the great “Made in Italy” tradition to the make-up sector by combining acute aesthetic sensitivity, incessant research into the quality of materials, packaging and textures, and painstaking care over every detail. 

Worldwide Awareness

Laboratori Royal, the creators of Royal Effem was established over 50 years ago and is a manufacturer of luxurious, classical yet contemporary Italian makeup and skin care products that are distributed to over 30 countries worldwide and promoted through the most luxurious spa and perfumery channels.

Creativity & Innovation 

 All the basic products and collections are created thanks to the research and dedicattion of the Royal Effem Creative Group Royal Effem (R.E.C.G.), the multi-disciplinary team that creates and perfects Royal effem products. This staff of designers, make-up artists, cosmetologists and marketing experts combine their know-how and experience constantly to ensure that every products achieves the highest standards of functionality and style. Latest trends are tracked down by cool hunters in America, Asia, Europe and the Middle East and then brought back to Parma, the ancient Italian city whose history is founded on beauty, art and music. This is where the Royal Effem products are born.


What Does Royal Effem Means?

Royal Effem make up and cosmetics means caring for the skin and having respect for nature whilst in pursuit of beauty. EFFEM means femininity in the ancient arcaic latin language. 

ROYAL EFFEM means High Sophisticated Femininity




Outstanding quality & wellballanced Ingredients

Celebrities love Royal Effem all over the world, as do many leading make-up artists and training academies. Cosmetics with outstanding quality and performance like Royal Effem’s best selling foundation. ‘Extreme Lasting Foundation’ with a 12 hour guarantee has an enormously loyal fan base with literally millions sold every year internationally.

Harmonious make up colours

Colours, textures and active ingredients combine in a synthesis of art and technique to create uncompromising quality that you can see with your eyes and feel with your skin. Royal Effem offers a range of base products plus two seasonal collection launches, fashionable trends to satisfy the requests of even the most exacting of consumers. So whatever your idea of beauty is and whoever you want to be today, Royal Effem is with you. 


All tools are intelligently developed for meeting all the different points of sales requirements, specifically with regards to products displays.


Perfumery Boutiques


Department Stores




Beauty Salons

Get in touch

Our Office

Graham Anthony Distribution
Unit 18b Rosemount Business Park Ballycoolin Road Blanchardstown Dublin 11
Dublin, Ireland
P: 01 822 2711
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